Best Laptop for Graphic Design 2020

Best Laptop for Graphic Design 2020

Best Laptop for Graphic Design 2020 – Quick List:

  1. Apple MacBook Pro (16-inch) – Best Laptop for Graphic Design 2020
  2. Apple MacBook Air – Best Laptop for Graphic Design 2020
  3. Microsoft Surface Book 2 – Best Laptop for Graphic Design 2020
  4. HP ZBook X2 – Best Laptop for Graphic Design 2020
  5. Huawei MateBook 13 – Best Laptop for Graphic Design 2020

Best Laptop for Graphic Design 2020

Welcome to the wtg buying guide for the Best Laptop for Graphic Design 2020. Finding the best laptop for your graphic design needs can be exhausting. There’s so much you need to consider, and so many potential devices that it can all seem a bit overwhelming. But no worries, our best laptop for graphic design guide will efficiently provide the necessary info to make an informed decision.


Apple MacBook Pro (16-inch)

Best Laptop for Graphic Design 2020
Best Laptop for Graphic Design 2020

CPU: Intel Core i7-i9 | Graphics: AMD Radeon Pro 5500M, Intel UHD Graphics 630 | RAM: 16-32GB | Screen: 16-inch, (3,072 x 1,920) IPS | Storage: 512GB-4TB SSD

If you want sheer power and speed – this is one of the best graphic design laptops you can get. Aimed at creative professionals, this is the most powerful MacBook device ever created with a high RAM capacity, incredible SSD storage (blistering fast) capacity, a choice of six and eight-core Intel i9 processors, discrete graphics cards, and it absolutely looks the part of a graphic design professional. It’s definitely worth a look.

Take a Look: Apple MacBook Pro (16-inch)


Apple MacBook Air

Best laptops for graphic design
Best Laptop for Graphic Design 2020

CPU: 1.6GHz dual-core Intel Core i5 | Graphics: Intel UHD Graphics 617 | RAM: 8GB – 16GB | Screen: 13.3-inch (diagonal) 2,560 x 1,600 LED-backlit display with IPS technology | Storage: 128GB – 1TB SSD | Dimensions: 11.97 x 8.36 x 0.61 inches (30.41 x 21.24 x 1.56cm; W x D x H)

The MacBook Air has had a few choice updates that make it a real winner for graphic design work. It’s not quite the powerhouse the MacBook Pro is, but it still packs a punch and it has a bright Retina display which is great for graphic design projects. The processor will cope with Photoshop, Illustrator, and other applications with ease. Apple has sensibly ensured the Air is as portable as ever, with a seriously lightweight design that makes it a great choice for graphics work on the go.

Take a Look: Apple MacBook Air


Microsoft Surface Book 2

Best laptops for graphic design
Best Laptop for Graphic Design 2020

CPU: Intel Core i7 | Graphics: Intel UHD Graphics 620 – NVIDIA GeForce GTX 1060 | RAM: 16GB | Screen: 15-inch PixelSense (3240×2160) | Storage: 256GB – 1TB SSD

Microsoft’s Surface Book 2 is a top-tier 2-in-1 laptop, even in its lowest spec option. If you’re a designer who draws as well, this an incredible option for you. It’s fast and powerful, thanks to Intel’s quad-core Coffee Lake Core i7-8650 processor and 16GB of RAM. And it boasts an impressive battery life, plus a stunning, crisp display with superb color accuracy. 

It’s versatility and mobility sets it apart from other laptops. Just detach the screen and use it as a tablet with the Microsoft Surface Pen, or buy the innovative Microsoft Surface Dial and have an intuitive way of controlling your creative tools. Even better, flip the screen around, reattach it and you can use it to draw at a more natural angle. 

Take a Look: Microsoft Surface Book 2


HP ZBook X2

Best laptops for graphic design
Best Laptop for Graphic Design 2020

CPU: Intel Core i7 | Graphics: NVIDIA Quadro M620 with 2GB dedicated GDDR5 graphics memory | Memory: 16GB RAM | Screen: 14-inch 1920×1200 | Storage: 512GB SSD

Another great laptop created specifically with creatives in mind, the HP ZBook X2 is a serious contender. If you’re contemplating abandoning a desktop or laptop as a primary creative tool, the HP ZBook X2 deserves a look. It boasts some seriously impressive designer-focused specs, including a stunning 10-bit, 100% Adobe RGB, 4K multi-touch UHD dreamcolor display and extra ports to keep you well connected. It’s all backed up with the power of an Intel Core i7 processor, 32GB RAM and NVIDIA Quadro graphics. 

Take a Look: HP ZBook X2


Dell Precision 3540

Best laptops for graphic design
Best Laptop for Graphic Design 2020

CPU: Intel Core i5 | Graphics: Intel UHD 620 / AMD Radeon Pro WX 2100 2GB | RAM: 8GB | Screen: 15.6-inch Full HD (1,920 x 1,080) | Storage: 256GB SSD

Dell’s new 15.6-inch Precision 3540 has a specification that can handle even the most advanced features in tools such as Photoshop and Lightroom. It has an Intel Core i5 quad-core processor with a 1080P display and an entry-level discrete AMD Radeon Pro WX 2100 2GB graphics card, which will help with 3D and anything that uses OpenCL. A 256GB fast M.2 SSD, 8GB of system memory and support for Thunderbolt 3 round off a package that’s priced incredibly well as an entry-level computer for visual design.

Take a Look: Dell Precision 3540


Huawei MateBook 13

Best laptops for graphic design
Best Laptop for Graphic Design 2020

CPU: 8th-gen Intel Core i5 – i7 | Graphics: Intel UHD Graphics 620 , Nvidia GeForce MX150 2GB GDDR5 | RAM: 8GB | Screen: 13-inch 1440p (2,160 x 1,440) | Storage: 256GB-512GB SSD

Huawei has sensibly built a mid-range MacBook clone that delivers the goods when it comes to processing, so its perfect for students and anyone on a budget. That means ultra-responsive Photoshop performance that can be used for any demanding graphics task you throw at it. With a bright 1440p screen, portable design and Nvidia graphics, it’s not much of a compromise in other areas either. 

Take a Look: Huawei MateBook 13


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What is a Favicon, and How To Make a Favicon in Photoshop?

What is a Favicon, and How To Make a Favicon in Photoshop?

What is a Favicon

A favicon is a small 16×16 pixel icon that appears at the top of a web browser. It serves as branding for your website and a convenient way for visitors to locate your page when they have multiple tabs open. Because of their tiny size, favicons work best as simple images or one-to-three characters of text.

what is a favicon

Example of favicons on a desktop browser (above).

To get a favicon for your website, you could hire a freelance designer to create one based on your logo and brand colors, or (we would highly recommend) create the favicon yourself.

Technical Definition of Favicon:

favicon /ˈfæv.ɪˌkɒn/ (short for favorite icon), also known as a shortcut iconwebsite icontab iconURL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar (sometimes in the history as well) and next to the page’s name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page’s favicon next to the page’s title on the tab, and site-specific browsers use the favicon as a desktop icon.

Favicons can also be used to have a textless favorite site, saving space.

History of Favicon:

In March 1999, Microsoft released Internet Explorer 5, which supported favicons for the first time. Originally, the favicon was a file called favicon.ico placed in the root directory of a website. It was used in Internet Explorer’s favorites (bookmarks) and next to the URL in the address bar if the page was bookmarked. A side effect was that the number of visitors who had bookmarked the page could be estimated by the requests of the favicon. This side effect no longer works, as all modern browsers load the favicon file to display in their web address bar, regardless of whether the site is bookmarked.

Favicon Sizes and Formats

16×16 pixels is the standard size used by desktop website browsers. However, many website builders will ask for larger sizes. For example, WordPress requires 512×512 pixels and Squarespace asks for 300×300 pixels.

This is because favicons are not only used in browser bars. They are also displayed when a user bookmarks a site or saves a shortcut to their desktop or mobile home screen. In these cases, the size of the icon grows much larger.

what is a favicon

Example of favicons on a smartphone home screen. These icons are significantly larger than the desktop favicons pictured further above.

To be safe, try to upload whatever image size is requested by your website builder. Again, for WordPress, this is 512×512 pixels. WordPress will automatically resize and display the proper image for each scenario, so you don’t have to worry about resizing them yourself.

The standard file format for favicons is .ico but most website platforms will also accept .png files.

How to Make a Favicon in Photoshop

The majority of websites we create is via WordPress (site icon), so we simply need to create a 512px x 512px (icon) png. We personally prefer using Photoshop to create favicons. Even if you have limited graphic design experience you should not be overwhelmed by any means by this “project”.

If you don’t have the latest version of Photoshop, here’s the official Adobe link:

Latest version of Photoshop

1. Create a blank 512px x 512px canvas (working area).

2. Create a basic icon via combining basic geometric shapes with a shape tool or even simply large letters with a text tool.

What is a favicon and how do you make a favicon?
What is a favicon and how do you make a favicon?

Optional: We personally prefer a favicon w/o a background, so if using photoshop unlock the background layer and delete it which will create a transparent background.

3. Save the image as a 512px x 512px png file.

Congrats you’ve now created a favicon! It’s that easy!

Now you can share this knowledge/skill to anyone else asking “What is a Favicon?… How Do You Make a Favicon?”


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  •  Firefox only accepts favicon.ico in the website’s root without a <link> tag if the setting browser.chrome.favicons or browser.chrome.site_icons is set to true in about:config. The default value is true. If set to false, these favicons are ignored.
  • ^ Opera loads /favicon.ico only if Multimedia/Always load favicon option in opera:config is set to 1. See Opera Support page for more details.

If links for both PNG and ICO favicons are present, PNG-favicon-compatible browsers select which format and size to use as follows. Firefox and Safari will use the favicon that comes last. Chrome for Mac will use whichever favicon is ICO formatted, otherwise the 32×32 favicon. Chrome for Windows will use the favicon that comes first if it is 16×16, otherwise the ICO. If none of the aforementioned options are available, both Chromes will use whichever favicon comes first, exactly the opposite of Firefox and Safari. Indeed, Chrome for Mac will ignore the 16×16 favicon and use the 32×32 version, only to scale it back down to 16×16 on non-retina devices. Opera will choose from any of the available icons completely at random.[37]

Only SeaMonkey doesn’t fetch favicon.ico files in the website’s root by default.[38]

Device support

The recommended basic size for this icon is 152×152 pixels. For Apple devices with the iOS operating system version 1.1.3 or later, as well as some Android devices,[39] it is possible to provide a custom icon that users can display on their home screens by using theAdd to Home Screen button within the share sheet in Safari.[40][41] This feature is enabled by supplying a <link rel="apple-touch-icon" ...> in the <head> section of documents served by the website. If the custom icon is not provided, a thumbnail of the web page will be put on the home screen instead.[42]

For the iPad, the basic size is 180×180 pixels. Android tablets [via Chrome] prefer a 192×192 PNG icon.[44]

The icon file referenced by apple-touch-icon is modified to add rounded corners. On the iOS versions prior to iOS 7, a drop shadow, and reflective shine would be added, and apple-touch-icon-precomposed icon may be provided to instruct devices not to apply reflective shine on the image.[41][42]

With rounded corners, added by iOS
<link rel="apple-touch-icon" href="https://example.com/image.png">

No HTML is required by browsers or mobile devices to retrieve these icons, either.[42] The website’s root is the default location for the file apple-touch-icon.png (in order of priority).[41][42]

HTML5 recommendation for icons in multiple sizes[edit]

The current HTML5 specification recommends specifying multiple sizes for the icons, using the attributes rel="icon" sizes="space-separated list of icon dimensions" within a <link> tag.[45] Multiple icon formats, including container formats such as Microsoft .ico and Macintosh .icns files, as well as Scalable Vector Graphics may be provided by including the icon’s content type in the format type="file content-type" within the <link> tag.

As of iOS 5, Apple mobile devices ignore the HTML5 recommendation and instead use the proprietary apple-touch-icon method detailed above. The Google Chrome web browser however, will select the closest matching size from those provided in the HTML headers to create 128×128 pixel application icons, when the user chooses the Create application shortcuts… from the “Tools” menu.

Animated favicons[edit]

Various browsers such as Chrome, Firefox and Opera support animation of favicons. A bug report has been open for Firefox since 2001 requesting a way to disable the feature.[46][47]

Limitations and criticism[edit]

Due to the need to always check for it in a fixed location, the favicon can lead to artificially slow page-load time and unnecessary 404 entries in the server log if it is nonexistent.[6]

The W3C did not standardize the rel-attribute, so there are other keywords such as shortcut icon that are also accepted by the user agent.[11][24]

Favicons are often manipulated as part of phishing or eavesdropping attacks against HTTPS webpages. Many web browsers display favicons near areas of the web browser’s UI, such as the address bar, that are used to convey whether the connection to a website is using a secure protocol like TLS. By changing the favicon to a familiar padlock image an attacker can attempt to trick the user into thinking they are securely connected to the proper website. Automated man-in-the-middle attack tools such as SSLStrip utilize this trick.[48] In order to eliminate this, some web browsers display the favicon within the tab whilst displaying the security status of the protocol used to access the website beside the URL.[49]

Since favicons are usually located at the root of the site directory on the server, they can be employed with some reliability to disclose whether a web client is logged into a given service. This works by making use of the redirect-after-login feature of many websites, by querying for the favicon in a redirect-after-login URL and testing the server response to discern whether the user is given the requested resource (which means they are logged in), or instead redirected to the login page (which means that they aren’t logged into the service).[50]

In March 1999, Microsoft released Internet Explorer 5, which supported favicons for the first time.[4] Originally, the favicon was a file called favicon.ico placed in the root directory of a website. It was used in Internet Explorer‘s favorites (bookmarks) and next to the URL in the address bar if the page was bookmarked.[5][6][7][4] A side effect was that the number of visitors who had bookmarked the page could be estimated by the requests of the favicon. This side effect no longer works, as all modern browsers load the favicon file to display in their web address bar, regardless of whether the site is bookmarked.[6]

Standardization[edit]

The favicon was standardized by the World Wide Web Consortium (W3C) in the HTML 4.01 recommendation, released in December 1999, and later in the XHTML 1.0 recommendation, released in January 2000.[8][9] The standard implementation uses a link element with a rel attribute in the <head> section of the document to specify the file format and file name and location. Unlike in the prior scheme, the file can be in any Web site directory and have any image file format.[10][11]

In 2003, the .ico format was registered by a third party with the Internet Assigned Numbers Authority (IANA) under the MIME type image/vnd.microsoft.icon.[12][13] However, when using the .ico format to display as images (e.g. not as favicon), Internet Explorer cannot display files served with this standardized MIME type.[13] A workaround for Internet Explorer is to associate .ico with the non-standard image/x-icon MIME type in Web servers.[14]

RFC 5988 established an IANA link relation registry,[15] and rel="icon" was registered in 2010 based on the HTML5 specification. The popular <link rel="shortcut icon" type="image/png" href="image/favicon.png"> theoretically identifies two relations, “shortcut” and “icon“, but “shortcut” is not registered and is redundant. In 2011 the HTML living standard[16] specified that for historical reasons “shortcut” is allowed immediately before “icon“;[17] however, “shortcut” does not have a meaning in this context.

Legacy[edit]

Internet Explorer 5–10 supports only the ICO file formatNetscape 7 and Internet Explorer versions 5 and 6 display the favicon only when the page is bookmarked, and not simply when the pages are visited as in later browsers.[4]

favicon /ˈfæv.ɪˌkɒn/ (short for favorite icon), also known as a shortcut iconwebsite icontab iconURL icon, or bookmark icon, is a file containing one or more small icons,[1] associated with a particular website or web page.[1][2] A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it.[3] Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar (sometimes in the history as well) and next to the page’s name in a list of bookmarks.[3] Browsers that support a tabbed document interface typically show a page’s favicon next to the page’s title on the tab, and site-specific browsers use the favicon as a desktop icon.[1]

Favicons can also be used to have a textless favorite site, saving space.

Graphic Design Portfolio PDF: How To Make

Graphic Design Portfolio PDF: How To Make

Graphic Design Portfolio PDF: How To Make

If you want to create a high-quality brochure-style piece showcasing your best graphic design work, create a single PDF. We use software programs from Adobe such as Photoshop, InDesign, Stock, and Acrobat Pro to create and export a design as a high-quality, high-resolution PDF that can be emailed to anyone you want to demonstrate your work to.

Select Work for Your Portfolio

As with any portfolio, the most important decision is which pieces to include. Consider these tips:

  • Focus on the types of projects you want to do: If you have a specific focus, such as book design, select the pieces that best represent it. If you’re early in your career and don’t have a focus (or don’t want one), choose a variety of pieces that you enjoyed working on.
  • Choose your best work: The goal isn’t to show everything you’ve ever done. Stick with a “less is more” philosophy, choosing a small selection of pieces that highlight a particular style, technique, or industry.
  • Be current: Design trends and technology change quickly, so use your most recent work as much as possible, as well as pieces that show you know the latest techniques.
  • Include personal projects: You don’t have to include only paid projects. Personal projects show that you have a passion for design. Further, if you’re just starting out, you may only have design school projects to showcase. Allow the work itself, rather than the client or publication name, to impress viewers.
  • Show the process: Show the creative stages you went through when creating each design. Doing so illustrates your depth of understanding and mastery of design techniques and concepts.

Your portfolio should include between 10 and 20 examples. Ten pieces are enough to show your abilities, and more than 20 can feel scattered and overwhelming.

Organize the Portfolio

For each piece you’ve chosen, consider adding the following information:

  • Client name
  • Industry
  • Project description
  • Your role in the project (such as a designer or art director)
  • Where the work appeared
  • Awards, publications, or recognition related to the project

Along with the project details, include some helpful information for viewers:

  • Cover letter
  • Bio
  • Mission statement
  • Other background information
  • Client or industry list
  • Services list
  • Contact information

Consider hiring or teaming up with a professional writer to prepare your content, as it will be the voice of your portfolio. If you need your pieces photographed, also consider a professional or utilize Adobe Stock Photos (how to sign up).

Sign Up for Adobe Stock Photos

Design the Portfolio

Treat the design process as you would during a client project. Come up with several concepts and tweak them until you’re happy with the result. Create a consistent layout and style throughout. Using the grid system may be helpful here. Remember that the PDF design is just as much a showcase of your talent as the work within it.

We recommend using Adobe InDesign, which is a great option for creating a multi-page layout. Think of the flow of content: start with a quick overview, and then go into project examples. Finish with additional text or contact information.

Download Adobe InDesign

Create the PDF

Once your design is complete, export it to PDF. Be sure to save the original file so you can add and edit projects later. One thing to think about here is file size, as you will be emailing this document often. Adjust the compression options in the software until you reach a happy medium between quality and file size. You should use Adobe Acrobat Pro to piece together several pages of design and to reduce the size of the final PDF.

Download Adobe Acrobat Pro

Distribute the PDF

You can email the PDF directly to prospective clients, or print or display it on a tablet at interviews.


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History

The term graphic design was coined by William Addison Dwiggins in 1922.[2] However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of GinzaTokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”.[3] This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men”” [3] The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages“, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.

In both its lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, the distinction between advertising, art, graphic design and fine art has disappeared. They share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the ultimate objective is the sale of goods and services. In graphic design, “the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document human experience.”[4]

Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and to influence the masses. “Benjamin Franklin’s ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania, Andrew Bradford as postmaster and printer after a competition he instituted and won. He showed his prowess by running an ad in his General Magazine and the Historical Chronicle of British Plantations in America (the precursor to the Saturday Evening Post) that stressed the benefits offered by a stove he invented, named the Pennsylvania Fireplace. His invention is still sold today and is known as the Franklin stove. “[5]

American advertising initially imitated British newspapers and magazines. Advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14-point type for the first line of the advertisement; although later shortened and centered it, making “headlines”. Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10-20 lines, including color, names, varieties, and sizes of the goods that were offered.[citation needed]

The advent of printing

During the Tang Dynasty (618–907) wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book. Beginning in the 11th century, longer scrolls and books were produced using movable type printing, making books widely available during the Song dynasty (960–1279).[6]

During the 17th-18th century movable type was used for handbills or trade cards which were printed from wood or copper engravings. These documents announced a business and its location. English painter William Hogarth used his skill in engraving was one of the first to design for business trade.

In Mainz Germany, in 1448, Johann Gutenberg introduced movable type using a new metal alloy for use in a printing press and opened a new era of commerce. This made graphics more readily available since mass printing dropped the price of printing material significantly. Previously, most advertising was word of mouth. In France and England, for example, criers announced products for sale just as ancient Romans had done.

The printing press made books more widely available. Aldus Manutius developed the book structure that became the foundation of western publication design. This era of graphic design is called Humanist or Old Style. Additionally, William Caxton, England’s first printer produced religious books, but had trouble selling them. He discovered the use of leftover pages and used them to announce the books and post them on church doors. This practice was termed “squis” or “pin up” posters, in approximately 1612, becoming the first form of print advertising in Europe. The term Siquis came from the Roman era when public notices were posted stating “if anybody…”, which in Latin is “si quis”. These printed announcements were followed by later public registers of wants called want ads and in some areas such as the first periodical in Paris advertising was termed “advices”. The “Advices” were what we know today as want ad media or advice columns.

In 1638 Harvard University received a printing press from England. More than 52 years passed before London bookseller Benjamin Harris received another printing press in Boston. Harris published a newspaper in serial form, Publick Occurrences Both Foreign and Domestick. It was four pages long and suppressed by the government after its first edition.

John Campbell is credited for the first newspaper, the Boston News-Letter, which appeared in 1704. The paper was known during the revolution as “Weeklies”. The name came from the 13 hours required for the ink to dry on each side of the paper. The solution was to first, print the ads and then to print the news on the other side the day before publication. The paper was four pages long having ads on at least 20%-30% of the total paper, (pages one and four) the hot news was located on the inside.[5] The initial use of the Boston News-Letter carried Campbell’s own solicitations for advertising from his readers. Campbell’s first paid advertisement was in his third edition, May 7 or 8th, 1704. Two of the first ads were for stolen anvils. The third was for real estate in Oyster Bay, owned by William Bradford, a pioneer printer in New York, and the first to sell something of value. Bradford published his first newspaper in 1725, New York’s first, the New-York Gazette. Bradford’s son preceded him in Philadelphia publishing the American Weekly Mercury, 1719. The Mercury and William Brooker’s Massachusetts Gazette, first published a day earlier.

Design industry

In late 19th-century Europe, especially in the United Kingdom, the first official publication of a printed design was released, marking the separation of graphic design from fine art.

In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures. He organized the Great Exhibition as a celebration of modern industrial technology and Victorian design.

From 1891 to 1896, William Morris‘ Kelmscott Press published some of the most significant of the graphic design products of the Arts and Crafts movement, and made a lucrative business of creating and selling stylish books. Morris created a market for works of graphic design in their own right and a profession for this new type of art. The Kelmscott Press is characterized by an obsession with historical styles. This historicism was the first significant reaction to the state of nineteenth-century graphic design. Morris’ work, along with the rest of the Private Press movement, directly influenced Art Nouveau.[7]

create pdf portfolio online
free graphic design portfolio

create pdf portfolio online
free graphic design portfolio

create pdf portfolio online
free graphic design portfolio

Take a Look at Facebook’s New Logo

Take a Look at Facebook’s New Logo

Facebook unveiled a new logo yesterday that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit well on a credit card. A GIF shows the wordmark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.

Take a look at facebook's new logo
Take a look at facebook’s new logo

The logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. We’ve known for a couple months that Facebook would soon add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook wordmark.

Take a look at facebook's new logo
Take a look at facebook’s new logo

Facebook has always used its social network’s wordmark to represent the company as a whole. But 15 years on from its founding, Facebook is now far more expansive as a parent brand, and the company apparently felt it was necessary to distinguish itself from the social network it was built upon.

The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says.

Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. “People should know which companies make the products they use,” writes Antonio Lucio, Facebook’s chief marketing officer.

At the same time, the new logo feels like it might also be an attempt to keep Facebook’s different brands a little bit more distinct amid almost nonstop controversy. The different logos seem to say that Facebook the company is not entirely defined by Facebook the social network — they just happen to share the same name and controlling interests.

Lucio told Bloomberg that changing the parent company’s name was considered, but decided against because Facebook didn’t want to appear to be hiding from its problems. Instead, the rebranding is more about trying to color Facebook with some of the goodwill associated with its other brands, like Instagram and WhatsApp. When people learn Facebook makes them, Lucio tells Bloomberg, they start to like Facebook more, though it also puts a “brand tax” on the other app due to the association.


Facebook began its rebranding process in June, adding “from Facebook” taglines to its products. The Information reported Facebook CEO Mark Zuckerberg was unsatisfied with the credit Facebook was getting for owning Instagram and WhatsApp.

Zuckerberg “double-downed” on that sentiment during this month’s earnings call as a response to questions about anti-trust investigations against the company that could seek to force a spin-off of its acquisitions. Zuckerberg noted that it was Facebook’s resources in areas like anti-spam, internationalization and ads that helped turn Instagram from a sub-50 million user product to a billion-plus one today.

Some see Facebook as preemptively mounting a defense against antitrust action. Beyond rebranding, it’s working on making Facebook Messenger, WhatsApp  and Instagram Direct a unified interoperable and encrypted messaging system where users can chat across the apps. Building them all on a centralized infrastructure could make Facebook tougher to break up.

Yet from another perspective, the rebranding efforts feel ham-handed and egotistical. Facebook likely benefits from the fact that most people don’t actually know it owns Instagram and WhatsApp. A recent Pew study found only 29% of Americans correctly named the two as companies owned by Facebook.

Given Facebook’s rash of data security, developer platform, election interference and ongoing privacy scandals, it’s probably better off if people think they can escape the toxicity by using Instagram. The acquisitions effectively acted as a brand lifeboat for Facebook.

Now it seems Facebook is happy to burn down some of the credibility of its younger apps if it builds up the central company. Autonomy at the acquired companies has seemed to wane since Facebook installed loyal lieutenants like Adam Mosseri and Will Cathcart to run Instagram and WhatsApp, respectively.

The big problem for Facebook, beyond government regulation? If current/potential talent view Facebook as choking the potential of its subsidiaries, top workers might be hesitant to join or stay at the family of social networks.


wordmarkword mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and IBM. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term wordmark may refer not only to the graphical representation, but the text itself may be a type of trademark. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality.

The wordmark is one of several different types of logos, and is among the most common. It has the benefit of containing the brand name of the company (i.e. the Coca-Cola logo) as opposed to the brandmark used by, for example, Apple.


How to Make an Animated GIF with Photoshop

How to Make an Animated GIF with Photoshop

10 Easy to Follow Steps:

  1. Upload your images to Photoshop.
  2. Open up the Timeline window.
  3. In the Timeline window, click “Create Frame Animation.”
  4. Create a new layer for each new frame.
  5. Open the same menu icon on the right, and choose “Make Frames From Layers.”
  6. Under each frame, select how long it should appear for before switching to the next frame.
  7. At the bottom of the toolbar, select how many times you’d like it to loop.
  8. Preview your GIF by pressing the play icon.
  9. Save and Export Your GIF.
  10. You’ve created a GIF!

What is a GIF?

If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images, which makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

Why are GIFs great additions to virtually any website? They’re easy to consume, provide a new way to capture your viewers’ attention, and can potentially create an emotional impact. And since content that makes us feel something encourages us to share, these tiny animations are worth experimenting with.

The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.

If you don’t already have a copy of Photoshop, here’s the official Adobe link to buy or obtain a free trial of Adobe Photoshop CC.

In the following guide on making animated GIFs, I’m using Photoshop CC.

How to Create an Animated GIF with Photoshop

Here’s a basic example of an animated GIF you could make using this guide:

marketing-trivia-GIF-example-1.gif

Alright, let’s get started.

Step 1: Upload your images to Photoshop.

If you already have images created …

Gather the images you want in a separate folder. To upload them into Photoshop, click File > Scripts > Load Files Into Stack.

load-file-into-stack.png

Then, select Browse, and choose which files you’d like to use in your GIF. Then, click OK.

load-multiple-images.png

Photoshop will then create a separate layer for each image you’ve selected. Once you’ve done that, skip to step two.

If you don’t already have the series of images created …

Create each frame of the animated GIF as a different Photoshop layer. To add a new layer, chose Layer New Layer.

add-new-layer.png

Be sure to name your layers so you can keep track of them easily when you make your GIF. To name a layer, go to the Layer panel on the bottom right of your screen, double-click on the default layer name, and type in the name you want to change it to. Press Enter when you’re finished.

name-layers.png

Once you have your layers in there and you’ve named them all, you’re ready for step two.

Pro Tip: If you want to combine layers so they appear in a single frame in your GIF, turn visibility on for the layers you want to merge (by clicking on the “eye” to the left of each layer name so only the eyes for the layers you want to merge are open). Next, press Shift + Command + Option + E (Mac) or Shift + Ctrl + Alt + E (Windows). Photoshop will create a new layer containing the merged content, which you should also rename.

Step 2: Open up the Timeline window.

To open Timeline, go to the top navigation, choose Window > Timeline. The Timeline will let you turn different layers on and off for different periods of time, thereby turning your static image into a GIF.

open-timeline.png

The Timeline window will appear at the bottom of your screen. Here’s what it looks like:

timeline-in-photoshop.png

Step 3: In the Timeline window, click “Create Frame Animation.”

If it’s not automatically selected, choose it from the dropdown menu — but then be sure to actually click it, otherwise the frame animation options won’t show up.

create-frame-animation.png

Now, your Timeline should look something like this:

timeline-with-frame-animation.png

Step 4: Create a new layer for each new frame.

To do this, first select all your layers by going to the top navigation menu and choosing Select > All Layers.

Then, click the menu icon on the right of the Timeline screen.

timeline-icon.png

From the dropdown menu that appears, choose Create new layer for each new frame.

new-layer-for-new-frame.png

Step 5: Open the same menu icon on the right, and choose “Make Frames From Layers.”

This will make each layer a frame of your GIF.

make-frames-from-layers.png

Step 6: Under each frame, select how long it should appear for before switching to the next frame.

To do this, click the time below each frame and choose how long you’d like it to appear. In our case, we chose 0.5 seconds per frame.

choose-frame-time.png

Step 7: At the bottom of the toolbar, select how many times you’d like it to loop.

The default will say Once, but you can loop it as many times as you want, including Forever. Click Other if you’d like to specify a custom number of repetitions. 

choose-loop-number.png

Step 8: Preview your GIF by pressing the play icon.

play-icon.png

Step 9: Save and Export Your GIF

Satisfied with your GIF? Save it to use online by going to the top navigation bar and clicking File > Export > Save for Web (Legacy)…

save-for-web.png

Next, choose the type of GIF file you’d like to save it as under the Presetdropdown. If you have a GIF with gradients, choose Dithered GIFs to prevent color banding. If your image employs a lot of solid colors, you may opt for no dither. 

The number next to the GIF file determines how large (and how precise) the GIF colors will be compared to the original JPEGs or PNGs. According to Adobe, a higher dithering percentage translates to the appearance of more colors and detail — but it increases the file size. 

save-for-web-preset-dropdown.png

Click Save at the bottom to save the file to your computer. Now you’re ready to upload this GIF to use in your marketing! 

Upload the GIF file into any place online that you’d put an image, and it should play seamlessly. Here’s what the final product might look like:

marketing-trivia-GIF-example.gif

How to Use GIFs in Your Marketing

1) On social media.

Pinterest was the first to enable animated GIFs, followed by Twitter. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. Then, Instagram changed the game with Boomerang, which lets users film and share their own GIFs. On any of these social feeds, animated GIFs can be a great way to stand out in a crowded feed.

2) In your emails.

Animated GIFs display in email the same way a regular image does. So why not spruce up your emails by replacing still images with animated ones?

Not only could this help capture recipients’ attention with novelty alone, but it could also have a direct impact on your bottom line. For some brands, including an animated GIF in emails correlated with as much as a 109% increase in revenue.

Make use of GIFs by showcasing products, making event announcements, or otherwise enticing readers. Check out the GIF below from women’s clothing shop Ann Taylor LOFT: They made a present look like it’s shaking to create intrigue and get recipients to click through to “unwrap” their gift.

loft-unwrap-animation-repeat.gif

3) In blog posts.

Your blog post doesn’t have to be about animated GIFs or structured like a BuzzFeed-style listicle to include GIFs — although, we do love a good dose of silly listicle GIFs every once in a while.

Now you can share this info to anyone asking “How do you make an animated GIF with Photoshop?”